KISS OF AURA
KISS OF AURA
DURATION
29 Days
DURATION
29 Days
CLIENT
KISS OF AURA
CLIENT
KISS OF AURA
BRAND IDENTITY
BRAND IDENTITY
WORDMARK
WORDMARK
LOGO DESIGN
LOGO DESIGN
LOGO DESIGN
PROJECT OVERVIEW
PROJECT OVERVIEW
The goal was to design a lettermark that felt soft, grounded, and deeply feminine — reflecting KOA’s essence of comfort, warmth, and quiet strength. The O was shaped to resemble a woman’s head, placing femininity at the center. An earthy floral crown sits above it, symbolizing nature, calm, and emotional connection. The A carries a gentle inward twirl, capturing the graceful flow of fabric and the effortless comfort KOA offers. Together, the form tells a subtle story — one of softness, strength, and ease designed for women who feel most powerful when they feel most at home in their skin.
The goal was to design a lettermark that felt soft, grounded, and deeply feminine — reflecting KOA’s essence of comfort, warmth, and quiet strength. The O was shaped to resemble a woman’s head, placing femininity at the center. An earthy floral crown sits above it, symbolizing nature, calm, and emotional connection. The A carries a gentle inward twirl, capturing the graceful flow of fabric and the effortless comfort KOA offers. Together, the form tells a subtle story — one of softness, strength, and ease designed for women who feel most powerful when they feel most at home in their skin.
The Challenge
The Challenge
The challenge was to design a lettermark that captured the essence of KOA — a brand grounded in comfort, earthiness, and feminine strength without relying on obvious symbols. It had to feel warm and organic, yet purposeful and refined.
The challenge was to design a lettermark that captured the essence of KOA — a brand grounded in comfort, earthiness, and feminine strength without relying on obvious symbols. It had to feel warm and organic, yet purposeful and refined.
WHAT WE DID
WHAT WE DID
The letter O was shaped to reflect the silhouette of a woman’s head — a quiet nod to the brand’s focus on women. Resting gently above it, a crown of petals and leaves symbolized earthiness, comfort, and inner grace. It wasn’t just decorative — it brought softness to the structure, a visual metaphor for KOA’s calming and grounded energy. The A, with its elegant inner curve, carries a smooth twirl — representing the flow and ease of the fabric itself. Together, the form balances femininity and function, softness and presence. It’s a mark that speaks gently, but meaningfully — a visual reflection of what KOA stands for: comfort you can feel, elegance you carry, and strength that flows from within.
The letter O was shaped to reflect the silhouette of a woman’s head — a quiet nod to the brand’s focus on women. Resting gently above it, a crown of petals and leaves symbolized earthiness, comfort, and inner grace. It wasn’t just decorative — it brought softness to the structure, a visual metaphor for KOA’s calming and grounded energy. The A, with its elegant inner curve, carries a smooth twirl — representing the flow and ease of the fabric itself. Together, the form balances femininity and function, softness and presence. It’s a mark that speaks gently, but meaningfully — a visual reflection of what KOA stands for: comfort you can feel, elegance you carry, and strength that flows from within.
