August 1, 2025
Year
2025
Client
Elato
Category
Ice Cream Parlour
Product Duration
29 Days
Research
Extensive research was conducted on consumer behavior, color psychology, and competitor branding within the ice cream industry. Insights revealed that bold color schemes and strong typography help products stand out in retail spaces, while minimal clutter ensures premium appeal. Benchmarking against global ice cream brands allowed the team to identify gaps and opportunities, leading to a strategy that balances modern aesthetics with emotional resonance.
Design
The design combines a striking red palette to symbolize energy and indulgence with flowing, playful typography to evoke joy and friendliness. Large, clean lettering enhances visibility, while subtle graphic patterns add depth and character. The layout maintains a balance between bold shelf presence and simplicity, ensuring customers instantly recognize and remember the brand.
Concept
The concept for Elato revolves around creating a vibrant and inviting brand experience that reflects the joy of indulging in ice cream. The aim was to translate the parlor’s mission — crafting memorable moments for families, couples, and individuals — into a bold, playful, and approachable visual identity. The design direction emphasizes warmth, freshness, and happiness, aligning with Elato’s promise of high-quality, unique flavors.
Finalization
The finalized packaging was crafted to achieve strong recall, premium shelf impact, and emotional engagement. Every detail — from typography weight to color saturation — was refined for maximum visibility and consistency across applications. The result is a design system that not only communicates Elato’s identity but also elevates the customer experience, reinforcing the brand’s vision of delivering moments of happiness through ice cream.
