October 1, 2024
Year
2024
Client
Havstyle
Category
Fashion Apparel
Product Duration
29 Days
Research
Market research highlighted the rising demand for streetwear in both online and offline markets. Insights into youth preferences, cultural trends, and platform dynamics (Amazon, Flipkart, Myntra, and physical retail) shaped the brand’s strategy to maximize reach and relevance.
Design
Havstyle’s design philosophy blends minimal yet striking visuals with oversized silhouettes and premium materials. Every piece is crafted to balance comfort, durability, and statement-making fashion, enabling individuals to showcase their unique personality with confidence.
Concept
Havstyle was founded with the vision of redefining urban fashion by bringing bold, trendy, and comfortable streetwear to the forefront. The concept revolves around oversized fits and expressive styles that resonate with youth culture and individuality.
Finalization
The brand’s direction was solidified to focus on delivering high-quality t-shirts, hoodies, lowers, and casual wear that combine comfort with modern street aesthetics. Havstyle finalized its positioning as a go-to label for self-expression and confident style.


